The Development of Recruitment Software (STAA)

In this article, you will read about the development of recruitment software, our recruitment application STAA – Sales and Talent Acquisition. 

STAA is a recruitment software innovation, developed to automate initial recruitment and sales efforts. It is a solution that Gerard Koolen developed to help salespeople and recruiters all over the world with becoming the best. The first idea for STAA comes from these two major pains in recruitment and sales. You can probably imagine this and see where he gets the idea from:

Salespeople’s pains

Salespeople continuously forget to contact their clients and prospects. And, it takes a lot of time to get meetings with prospects. The worst is that they have to do a lot of manual and boring work. They need to make excel sheets and fill them with data they find on google. But finding data on google isn’t always easy, because they need to identify contact persons, find contact details, they need to make numerous calls, and more.

Recruiters’ pains

Recruiters have a lot to do. They need many hours, weeks, and sometimes months to scrape together a longlist with qualifying candidates. Next to that, they are human, so the chance they overlook candidates is huge. They lose many vacancies because they do not introduce candidates fast enough.

Our colleagues lose a lot of time with data entry, with sending and answering e-mails, looking for contact details, searching on social media, and CV portals, …which is all extremely time-consuming. And they don’t like it.

Development of STAA

And to find the perfect software to solve these issues was not easy. Gerard’s words: “Before I thought of making it ourselves, we scanned the entire market for existing recruitment apps. And we didn’t find a single app which does all that we wanted. So, I started to look for developers who could make it. I traveled the world. I went to Bucharest, Bratislava, Toronto, Silicon Valley, Los Angeles, New York, Amsterdam, and several other places. But all that I heard was: your idea is excellent, but we can’t make it. Tell us when it’s ready because we love to market it for you in our country. After two years, I finally found a Romanian company to develop the STAA software, and now, after three years, we are about to go live with the first modules.”

And this is how this great big idea came up. Disruptive software developed with the latest technologies to solve all our problems, to help recruitment professionals all over the world focus more on people and less on data-entry and data-searching.

STAA is recruitment magic!

STAA stands for Sales & Talent Acquisition Application. And it’s recruitment magic!

  1. The user can upload a vacancy or a CV.
  2. Within a couple of seconds, STAA produces a shortlist of candidates for a vacancy.
  3. With just a click, you can introduce a candidate to all these vacancies.

When we showed this to our colleagues and friends, they could only say one thing: “Wow, this is magic,”….and it is!

Contact us today!

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